Publishers

The Technology

Supply Side Platform (SSP)

This is the seller's tool that manages the real-time auction of your ad inventory. It is the engine that connects your local impressions to high-value global and domestic demand sources.

Header Bidding

Our technology replaces legacy "waterfall" models by creating a unified auction layer. The wrapper ensures multiple buyers compete simultaneously for your inventory before the ad server, guaranteeing fair market value and maximizing your eCPM.

Programmatic Ad Server

Acting as the central brain of your ad operations, our ad server uses intelligent logic to evaluate every impression. It seamlessly integrates direct deals with programmatic demand, ensuring that every slot is filled by the highest-paying buyer in real-time while maintaining total control over your inventory.

Montiezation model

New Revenue Streams

Albanian-speaking audiences in Tier 1 markets—DACH, UK, US, Italy—are premium inventory due to high purchasing power and advertiser demand. In DACH, Mandeta partners with Ringier and Yieldlove, using its monetization capabilities in other Tier 1 countries to maximize eCPM.

Dedicated Platform Access

We treat local ads with equal priority. Our platform ensures consistent fill rates and competitive pricing for your domestic audience (Tier 2 & 3), creating a robust revenue baseline that complements your high-yield international spikes.

Exclusive Client Advantage

Provide clients a competitive edge with untapped inventory access. Your solution opens a new audience with precise targeting and insights.

Frequently Asked Questions

Can I still remain with the advertisers I have now?

Yes, absolutely. Transitioning to our platform does not require you to sever existing relationships with your current advertisers. We are designed to integrate seamlessly with your existing network, ensuring continuity and stability for your revenue streams. You maintain full control and ownership over those partnerships. Our goal is to enhance your existing advertising efforts, providing additional tools and opportunities, not to replace what is already working well for you.

How is international traffic monetized?

Through strategic alliances (Ringier, Yieldlove, Ströer), DACH traffic is classified as premium Tier 1 inventory, ensuring it is sold at Western European market rates to boost eCPM.

What is Advanced Header Bidding?

It replaces legacy "waterfall" models with a unified auction layer, allowing multiple buyers to bid simultaneously to ensure fair market value for every impression.