Mandeta ads

The Mandeta Stack

We provide the intelligent backbone for the Albanian digital market:

Demand Side Platform (DSP)

Automated buying platform for advertisers and agencies, allowing precise, real-time media purchasing.

Data Management Platform (DSP)

The intelligence center collecting, segmenting, and activating behavioral data for ultra-precise targeting across the network.

Supply Side Platform (SSP)

The seller's tool ensuring maximum eCPM for publishers through a unified, real-time auction layer.

Operational Excellence & Transparency

We are built on global programmatic standards to ensure maximum efficiency and trust for our partners.

Advanced Header Bidding

Publishers benefit from Advanced Header Bidding, which replaces inefficient "waterfall" models with a unified auction, ensuring fair market value for every impression.

Flexible Service

Agencies and advertisers can choose between Self-Service (full DSP access to manage campaigns and maximize margins) or Managed Service (our expert traders execute the campaign for you).

Brand Safety Guarantee

Our platform operates with a strict commitment to brand safety by exclusively partnering with trusted publishers and premium advertisers.

Strategic Alliance

Our network is fortified by partnerships with global leaders who provide liquidity and technological excellence:

Connecting our premium inventory to the DACH region's top advertisers.

Ensuring advanced yield optimization and access to European programmatic demand.

The Premium Network

We represent the "Crown Jewels" of Albanian media, generating over 1 billion annual page views. Our premium network is a unified ecosystem that brings together the most influential digital properties in the region.

This encompasses top-tier market leaders, major television and radio broadcasters with significant online reach, and specialized platforms dedicated to connecting with the large Albanian community across the global Diaspora.

Frequently Asked Questions

What are the key components of the Mandeta Stack?

It solves the fragmentation and technological underservice of the Albanian-speaking market by creating a unified, transparent, programmatic digital advertising ecosystem.

What is the function of the DMP?

It includes Albanian speakers primarily anchored locally in the Balkans, with a powerful extension into the DACH region and the wider global Diaspora.

What is the scale of the Premium Network?

Strategic alliances include Ringier, Yieldlove, and Ströer.